On The PRowl

Check out FIU’s Mega Career Fair. Tons of workshops to...

Sat, 12 Sep 2009 04:09:00 -0400

Check out FIU’s Mega Career Fair. Tons of workshops to hone your interview skills and job search strategies. Make sure you bring tons of copies of both resume AND cover letter.

Perfect Pitch: Dina Bair Dina Bair, medical reporter and anchor...

Thu, 16 Jul 2009 21:44:20 -0400

Perfect Pitch: Dina Bair

Dina Bair, medical reporter and anchor for WGN offers advice for PR pros not only on pitching her, but on pitching broadcast media in general. (via Ragan’s PR Daily)

Ten PR skills of tomorrow that are needed today

Thu, 16 Jul 2009 15:58:25 -0400

Ten PR skills of tomorrow that are needed today:

We think it’s important to add these types of links to our blog. While we did tweet this, it could have been lost in your Twitter stream forever. (via @PublicityGuru)

Happy Findings!

¡Caliente!: FIU PRSSA LinkedIn Group

Wed, 24 Jun 2009 18:14:50 -0400

*For those of you who don’t speak a speck of Spanish: Caliente = Hot. ;)

Things are definitely heating up on our FIU PRSSA LinkedIn group. I’ve posted several internships on our group page as well as friendly reminder why LinkedIn is important. I’m also working on maximizing LinkedIn’s worth to FIU PRSSA members. Please join and add some value. Not only does it make you look well-versed and connected, it shows how proud you are to be a FIU PRSSA member (while earning street-cred).

Want a part of the action?

1) Make sure you’re a PRSSA member.
2) Make sure you’re on LinkedIn.
3) Join the FIU PRSSA group on LinkedIn.

* You don’t have to be a PRSSA member to join our group, but wouldn’t it be great if you were?!

Get Ready For Saturday's Leadership Day

Wed, 24 Jun 2009 03:36:00 -0400

Planning an event filled year-long calendar is lots of work. It takes a team of dedicated and driven individuals to lay out an entire year of activities, meetings, and socials. While it may be hard work, it’s also lots of fun. You get to work with the people you enjoy being around with. Friendships are made, jokes are exchanged, and most importantly everyone gets to take home a nice big slice of — accomplishment.

This Saturday, June 27, FIU PRSSA will be hosting a Leadership Day just for E-Board members. All E-Board members will be getting together to make sure 2009-2010 is another great year. Unfortunately, this event is for E-Board members only. If you’d like to get in on the fun and perks, get in contact with us ASAP. Positions are still available.

Attendance is mandatory for all E-Board members. The Leadership Event starts precisely at 10:00 a.m. Lunch will be served and make sure you dress comfortably.

I would advice E-Board members to come prepared with questions, possible events you’d like to host, and of course feedback.

Remember: SJMC Grammar Slammers and Grammar Tests Are Almost...

Thu, 18 Jun 2009 00:54:12 -0400

Remember: SJMC Grammar Slammers and Grammar Tests Are Almost Here. Check your FIU email for the listed times and schedules. Good Luck! (via thismightsuck)

Virtual PR gets real on Second Life If you thought Second Life...

Sat, 13 Jun 2009 00:47:23 -0400

Virtual PR gets real on Second Life

If you thought Second Life was a waste of time, think again. Technology PR agency, Text 100, hosts virtual conferences, press tours, etc. on Second Life. Clients like Cisco set up a virtual press conference with more than 100 virtual media attendees.

Check out the video.

Flight Of The Penguins

Mon, 25 May 2009 01:12:00 -0400

Flight Of The Penguins:

Here’s a cute story for animal lovers. Read how Ketchum, one of the largest PR agencies, used penguins to demonstrate FedEx’s social responsibility.

*I’m still surprised that FedEx chose to stay with Ketchum after their Twitter incident. If you don’t know what I’m talking about, check out Be Careful What You Post.

PR Web In Plain English As PR students, we learn about press...

Sun, 24 May 2009 19:59:00 -0400

PR Web In Plain English

As PR students, we learn about press releases, inverted triangles, media lists and etc. but when’s the last time we heard our professors really explain to us how to get our press releases out there? This is where PRSSA steps in.

Today’s blog post is about PR Web. They turn ordinary press releases into web-friendly releases which can include photos and videos.

Let’s face it: Most research takes place online. Journalists, editors, bloggers, and analysts are scouring the web every day looking for the next big story. Web PR drives traffic to your press release and gives it a better chance at getting the publicity it deserves.

Of course, this means you should focus A LOT more about key words you use in your writing. When somebody runs a search on “eco-friendly” or “solar powered,” you’d like for your press release to show up. So use them!!!! Beware of using cheesy words like “best,” “innovative” and “amazing.” Your press release is not an ad, so don’t make it sound like one. I’m sure you all know this, so let this serve you as a reminder. :)

Welcome To Our New Blog & Executive Board

Fri, 22 May 2009 22:37:57 -0400

Seems you’ve found your way to our new blog: On The PRowl. We’ll be giving you the 411 on all things PR, including internships, scholarships, and job postings. We’re also going to feature a new “how-to” which will gave you the skills and tools you need to know and how to use them.

If there’s anything you’d like to see on here, please email us at fiuprssa@gmail.com, visit our Facebook Page, or send us a tweet (@fiuprssa). We’d like to hear your opinions and suggestions.

FIU PRSSA also welcomes their new 2009-2010 Executive Board (E-Board). Congratulations to

Maria Alexandra Sanchez - Chapter President
Noel Mauro - Chapter Vice President
Betsy Soler - VP of New Media and Technology
Ashleigh Brymer - VP of Finance
Lucia Pineda - VP of Chapter Development
Anaisabel Garcia - VP of Professional Development

Positions are still open. Please email fiuprssa@gmail.com if you’re still interested in applying and the opportunity to serve your FIU PRSSA Chapter.

We look forward to seeing our new E-Board in action.